In a survey we undertook in partnership with Bluebeam, the results spoke for themselves. Respondents said that attending industry events is their number one way of researching new tools to purchase for work.
GEO Business (5-6 June, ExCeL London) is the UK’s largest geospatial event, designed to connect everyone involved in collecting, analysing, storing or sharing spatial data. So, what better way to meet those buyers, showcase your technology and generate new business than bagging yourself a stand at this year’s show?
Plus, the best news is that exhibiting gets you so much more than just a stand space. Here’s four ways our exhibitors can get involved with the show:
Take networking one step further
One of the biggest benefits of attending events like GEO Business is having the chance to meet new clients and make new connections.
But as an exhibitor, you’ll have the opportunity to take this one step further by hosting your own networking events as part of the show. Not only does this give you the chance to expand your own network, but you’ll establish your business as a connector and offer added value to your customers, strengthening existing relationships.
Just tell us what you’ve got planned and we’ll help you promote it in the run up to the show.
Offer one-to-one training
Events like GEO Business aren’t just a great way to meet new customers – they also provide the perfect opportunity to connect with your existing clients.
As an exhibitor you can use your stand space to meet with clients one-to-one to give tailored training and educate them about how to effectively use your product. Customers who understand how to get the most out of a tool are less likely to switch to an alternative, so it’s a great way to boost your retention rates.
Plus, your customers will love the offer of something free and the personalised touch. And you’ll have the chance to gain insights about client satisfaction and nurture established connections. It’s a no-brainer.
Run interactive workshops
As an exhibitor you can show off your insight and expertise by hosting a hands-on interactive workshop on your stand.
This is an excellent way to offer in-person training to your customers, giving them access to genuinely useful content. Plus, you’ll have a chance to show off your new tools, drive sales and grow brand awareness.
Attract customers with a competition
The most popular stands are the ones buzzing with atmosphere – and running a competition is a great way to achieve that.
Not only will the offer of a prize attract people to your stand, but it also gives you the ideal opportunity to engage visitors in conversations and collect valuable new leads.
We love seeing the creative competitions our exhibitors come up with and helping you generate interest. All you need to do is share details with us ahead of the show and we’ll get busy promoting your activities to our audience.
And that’s not all. There’s so much going on at GEO Business – from our speaker programme (check out last year’s line up here) to our monthly newsletter – and we work with our exhibitors to involve them in every part of the show.
Have we convinced you to come and join us next year?
If so, enquire now!
If you want to know a bit more about exhibiting at GEO Business, contact our sales manager Ben Perrie at [email protected] or call +44 (0)1273 063 843 .