Geospatial technology is now a critical enabler for confident, data-driven decision-making across the UK economy, but adoption and maturity still vary significantly between sectors. In this session, Josh Rains, Managing Director of Landmark Geodata, reveals the findings of Landmark’s new cross-sector research into the state of geospatial data and location intelligence adoption, across the UK economy.
The session will unpack the key drivers accelerating geospatial uptake, from rising data literacy to improved tools and analytical capabilities, while also addressing the persistent challenges organisations face: skills shortages, constrained budgets, fragmented or hard-to-access data, and the weight of legacy systems. Attendees will gain a clear view of how policy, regulation, and industry-wide initiatives are shaping adoption pathways and influencing future investment.
Crucially, the session will separate hype from genuine value. The research explores how UK organisations are defining ROI, prioritising investment areas that deliver measurable impact, and embedding location intelligence into operational workflows. Finally, Josh will look ahead to the emerging themes reshaping the geospatial landscape – from AI and automation to new data assets and evolving partnership ecosystems.
All attendees will receive exclusive early access to download the full research report before its public release.
