Self-described “accidental geographer” and former Geospatial Technologist at Google during its rapid geo expansion, plus first CTO in Ordnance Survey’s 200-year history, awarded the inaugural Professional Geography Award by RGS in 2024. Ed sees a gradual shift towards sharing accumulated industry wisdom rather than frontline development work, recognising that while data is fundamental, the ability to simulate using quality data is crucial for unlocking geospatial potential.