Ganesh is a Data Insights Specialist at Reboot, where he works at the intersection of data, digital PR and SEO. His role involves sourcing and analysing complex datasets to find patterns and insights that can be translated into data-driven campaigns.

With a background in computer science and a masters degree in data science, Ganesh specialises in applying analytical methods to answer challenging questions and extract meaningful insights from large datasets at scale. At Reboot, he focuses on transforming technical findings into clear, data-backed insights that support media stories, helping campaigns earn coverage, links, and measurable SEO results.